About Us

Up-Front Heating & Air LLC is a Baldwin, Wisconsin-based, family-owned HVAC company specializing in residential forced-air system repairs, installations, and maintenance. Riley Nowicki, owner / operator, is an experienced, qualified, and certified HVAC technician.

Riley Nowicki headshot

Honesty. Integrity. Professionalism

At Up-Front, we take pride in our “no-nonsense” approach. When our team walks into your home, you can expect a friendly face, a clean workspace, and an honest explanation of what’s going on with your system. 

Our Mission

At Up-front Heating & Air, we aren’t just another HVAC company; we’re your neighbors. Our team is comprised of highly trained, experienced, and certified professionals.

Unlike a lot of companies out there, we are fully transparent when diagnosing issues with your system. We will walk you through any problems found and provide you with options.

Core Values

Why Choose Us?

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Rated 5 out of 5
Riley does an absolutely top-notch HVAC service. They showed up on time, explained everything clearly, and had my system running perfectly the same day. Very professional, honest pricing, and clean work. Highly recommend to anyone needing heating or cooling work!
Hunter B
Rated 5 out of 5
Riley made him self available, last minute, on a Friday to sneak in repair before the weekend. Was able to connect with him about noon, knew my Carrier furnace alarms well enough to practically diagnose over the phone and had parts available to get my furnace up and running before dark. Very knowledgeable and passionate about what he does. I recommend him to anyone in need of HVAC work. New or repair.
Kyler G
Rated 5 out of 5
We recently had our furnace stop working. I called Riley from up front heating and air and he was able to get us an apt. He called when he was on the way. When he showed up he laid out clear expectations on how the apt would go. He was able to find the problem and fix it the same day. I will absolutely be using up front heating and air in the future. I have already booked tune up appointments for my furnace and air conditioning
Blake K
Another satisfied customer

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